Search Engine Optimization recommendations are completely optional, but designed to benefit your site based on the rules of the search engines. There is a fairly standard process to optimizing a website for quality results on the search engines, and SEO AP has them down pat. We do the Complete Analysis of your site, and bullet point all the changes and additions we suggest you make to give you the SEO Rankings you need to move into the desired spot your looking for for the keywords related to your site. Organic searches convert, and we our optimization recommendations will help you achieve top positions.